Juliet's Story

Our Story
It simply started in 2019 with a bra for someone who did not fall in the generally accepted definition of beautiful in our society. But we weren’t going to allow a certain body type decide if she was beautiful or not. We decided to break this stereotype once and for all and designed the finest range of products to make sure women could keep on feeling special no matter how they look. We don’t just set trends in women’s fashion industry…we create new norms and break toxic stereotypes that encourage women to embrace who they truly and break the chains society has set.